A New Start…

I’ve been a full-time freelance logo designer now for 5 years and in that time I’ve met some amazing people and developed skills going beyond what I originally set out to do, it’s been a really great time for me. As time has passed though I’ve found myself yearning for more. Over...

Why you should be using forums as a…

There are many, many forums out there offering a place for designers of all ages, abilities and experience to meet like-minded people and learn from one another. So why should you use them? I’ve been an active member of Estetica Design Forum for many years and it has been a huge...

12 Months On…What I’ve learned …

1 year ago I made a pretty big life decision. I chose to leave university and dive head first into the world of freelancing. Although it was not a totally new world to me, I had freelanced part-time, I had never had to rely solely on my abilities as a designer to support myself....

Hiring a professional designer will…

Initially this may sound like a bit of an oxymoron but bear with me and all will become clear. I’m sure if you ask the large majority of designers around they will tell you that a high percentage of businesses out there would resent paying a professional designer to revamp their...

Some Leaflets & Flyers

This week I’ve been spending my time doing nothing but promo material. It’s not something I usually undertake but it’s been a bit of a breath of fresh air if I’m honest. If I’m honest I did struggle when working on these to break out of my usual...

Apple try to trademark leaf

Well, here we go again folks. Another ridiculous example of a big multinational trying to use its strength and might to abuse the trademarking system. The last time I wrote about this kind of abuse was with the announcement that Cadbury had been awarded the ownership of...

Fantastic Weight Watchers Re-Brandi…

It’s relatively common knowledge that Pentagram are at the very top end when it comes to brand identity design, and this shows in the level of clients they attract. Recently they have completed work for Microsoft by creating the new Windows8 identity. Pentagrams latest...

So Your Brand’s Been Copied?

You’ve spent a lot of time and money developing and nurturing your companies brand identity, it’s something that you’re really proud of and something that you are very protective over. Brands carry reputations and perceptions of companies so it is definitely...

Let’s go back to the future! …

Let’s go back in time for a little bit shall we? Back to a time when I was just a spotty music obsessed teenager, who, like millions of people across the globe spent an inordinate amount of time logged onto one website. MySpace.  Launched in 2003 MySpace was the place to go...
Cadbury's Logo

Pantone 2685C: Property of Cadbury

It was announced last week that Cadbury has won a legal battle and that they now OWN Pantone 2685C.  So what does this mean exactly? Well, basically it means you can no longer use this colour. Personally I think the is absolutely ridiculous and Nestlé were in the right to...
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