Initially this may sound like a bit of an oxymoron but bear with me and all will become clear.
I’m sure if you ask the large majority of designers around they will tell you that a high percentage of businesses out there would resent paying a professional designer to revamp their existing brand image and website design, or even create ones for them as a start-up.
On the face of it you can understand why. Especially in the initial phases of starting a business money can often be tight and there is a whole host of things that require purchasing ranging from shop-fitting, stock, training, etc. none of this comes cheap. As a result the public image of a new company is often one of the last things considered, when in reality it should be one of the very first.
Why Do I Need This?
A lot of the time people do realise they may need some kind of logo design and I often receive enquiries asking for such things. However, many times it is undervalued and the purpose of a companies’ logo/brand image is not fully understood. A logo is not just there so you can have something to put on a shop sign or an advert in the local paper, it’s something which represents a business and instils trust with potential customers.
One thing you have to remember is that people, in general, are a fickle bunch. No matter how good your product or service may be, if your company looks unprofessional, through its website and brand image, then it will lose custom to those which do appear to be of a higher class.
Below are a couple of logos for plumbers. Now remember, both might be equally good at their job. But which would you call first?
Why Is it So Important?
Let me try and put this into some kind of metaphor that everyone can relate to. Let’s say for example you’re building your new dream home. The first thing you would do is hire an architect and design your new, amazing dream home that will be the envy of everyone in the town. It’s going to be modern, dynamic, exciting and you’ve planned everything about the house down to the last picture on the living room wall. It’s all of the highest order, and this is no doubt how many business ideas begin.
The next thing on the agenda would be to hire a building contractor to make your dream come to life. With buildings you start from the ground up, and you build on solid foundations to make sure it will stand the test of time. The brand identity of business could be looked at in a similar light. It’s the foundations of your business, it’s what you build on top of and without a solid foundation things may begin to crumble, or never even get going to begin with.
You’ve Decided You Need A Website & Brand Identity – What Now?
In an ideal world what you would do now is pick up the phone and give me a call, or nip over to my contact page and drop me an email. However, if you decide not to do this, then please make sure you get in touch with a different professional designer.
All too often people think that because they have a brother, cousin, nephew, niece or friend who has Photoshop and designed a birthday party invitation once that they are more than capable to design them a new logo and website. Give this article by Canny Creative design agency a read before embarking on that journey.
If we use the same ‘dream house’ metaphor as before then things would be very different. Would you let your brother, cousin, nephew, niece or friend build your house for you, just because they once worked as a labourer for a construction company for a summer? No you wouldn’t as they don’t have the skill, training or experience to undertake such a task. So why would you let them loose with the crucial brand image of your business and livelihood?