Final Copy LTD is a new independent copywriting service that required a fresh identity to launch the company with.
The logo needed to be subtle, yet clever and memorable. The use of simple bold type combined with a paragraph symbol in place of the P provides a unique twist on an otherwise generic typographic logo.
Green was used a base colour for the identity due to its connotations with progress, and being correct. This is the main aim of a copywriting service, to improve a written body and push it forward to a new level.
To accompany the logo is a repeated pattern made up of 4 different punctuation and copywriter symbols, this adds a more dynamic element to the identity as opposed to using flat, block colours, and re-emphasising the copywriter aspect.