I was asked to create a new logo design and brand identity for Riverside Health Centre. Riverside is a modern doctors surgery specializing in numerous areas. It is a brand new, purpose built facility based on the side of the River Idle in the market town of Retford.
It was made clear from the start that a ‘medical’ theme was not wanted in the brand identity and as a result the location of the surgery was used as a focal point.
The name and location of the surgery lend itself to a peaceful, idyllic image and as a result a calming blue colour scheme was developed for the brand identity to work alongside the logo, which consists of reeds in a gentle current.