Wold View Photography is a new photography studio speciasling in portrait photography and animal photography. They are based in the small Lincolnshire town of Market Rasen, at the foot of the Lincolnshire Wolds.
During initial discussions regarding the direction to take the Wold View brand it was discovered that neither myself, or the client, wanted to have the logo instantly represent ‘photography’.
Instead of basing the logo around the services Wold View provide I instead opted to base the identity around the name of the company and its picturesque location.
The use of the rolling hills of the Lincolnshire Wolds, along with a vibrant and natural colour scheme creates an instantly reconisable logo mark and moves away from the more generic and forgettable ‘shutter’ style logos that can be seen all too often in photographers’ identities.