CLN Logo Design - White

Logo Concept

CLN Children Services is an organisation that specialises in improving failing schools, councils and organisations within the childcare sector.

The main goal of CLN is to transform organisations that are failing into ones which are thriving, and passing the requirements set out by the government / OFSTED. To represent this I incorporated a ‘tick’ into the initials of the company. The tick (or check if you’re American) is one of the most universal symbols of success, gaining a pass or a positive result. Therefore, this was the perfect symbol to convey what CLN does in an elegant and simple way.

CLN Logo Design