Logo Concept

Model Village is a modern, forward thinking primary school based in Derbyshire. They wanted a new logo based around the idea of a ‘star’ that was put forward by one of their students.

In order to create something more meaningful and unique from an otherwise common symbol I chose to incorporate three stars within the symbol.

The three stars represent the three sets of people that make up a school: pupils, teachers, and parents.

A softer sans-serif typeface was used in the logo providing a more child friendly and welcoming appearance.

Model Village Logo Design