Pete is a photographer I know well and have worked closely with in the past. He’s incredibly talented and efficient at what he does.
I wanted to create a logo for him that represented this, without heading down the route of overused photography logo cliches. In order to accomplish this I first decided that a strong wordmark for Pete would be a great solution, as its simplicity and efficiency reflects him well.
To add a bit more interest, and to make the logo more unique, I added a blurring effect to the ‘O’ that represents a camera focusing in on a central point.