I was approached to redesign the logo for Ram Mount UK. A company specialising in mounts for cameras and other pieces of technology, allowing users to mount their equipment anywhere.
The brief was to create a new logo design for Ram that utilised the name of the company within the logo, and kept the ‘ram’ aspect from their old logo. One key issue within the brief was to make the logo easily legible at small scale, as the current logo was not very flexible in this regard.
By simplifying the ‘ram’ aspect of the logo design from a full rams head, to simply the horns, it allowed the logo to be easily legible at small sizes, whilst keeping an instant connection with the animal.