Sue Normandale is a Traditional Himalayan Yoga Instructor local to me in Market Rasen. She approached me looking for a website and logo design for her business.
I knew I needed to create a logo that was going to represent the calming and spiritual benefits yoga can provide to people. As such, I chose to use an abstract hourglass as the symbol for Sue’s logo.
The spaced out type on the logo adds to the ‘traditional’ feel whilst the sub text in a clean, modern serif lifts the overall feel into something that is both traditional, but modern at the same time.