Benchmark Fitness Solutions are a leading supplier of spare parts and after sale support within the fitness industry in the UK.
They supply spare parts, carry out home installations and provide after sale support for Tunturi, Marcy and Bremshey and as such keep the fitness industry running smoothly.
Because of this they are essentially the ‘nuts and bolts’ of the fitness industry. This became the main concept for the new logo design for Benchmark, the 3 nuts symbolising both the 3 manufacturers of equipment the provide for, and the 3 sectors in which they provide support.
The ‘nuts’ from the logo are utilized throughout the brand identity providing unique and memorable in house, and marketing material.
From a zero level of knowledge and ideas Mark helped us through every stage of developing our brand identity and website. He was very easy to work with and gave us the confidence to move forward with the project. We were pleased with the options given and our chosen theme and it helped us to feel that our company was now a credible entity. We would certainly recommend Mark especially if, like ourselves, you were initially cautious about moving forward with a brand and website.
Lee & Christine Smith - Founders