Taking the step to branch out on your own after working in an industry is a daunting task. Phil at Willows Lodges wanted to make sure his new venture got off to the best start possible.
Having worked with companies previously in the same industry, as well as one in a similar off-shoot, I felt perfectly placed to be able to undertake this project.
The brief was to create a new logo design, brand identity & website design for Willows Lodges. This new brand had to reflect the style of operation at Willows Lodges, and appeal to the older generation, whilst also remaining approachable to their children.
A new garden lodge is a big investment and the Willows Lodges brand and website needed to reaffirm to customers that they were spending their hard earned cash with a professional, high end establishment.
Garden lodge and annexe companies are popping up all over the UK and they’re becoming a go to solution for families with different housing needs. I wanted to create a brand for Willows Lodges that gave an air of luxury that also stayed connected to the natural theme of the company name.
Willows Lodges is a company striving to build some of the most high end garden lodges in the UK. They are a company that doesn’t skimp when it comes to materials used, or in their customer service.
They needed a logo that would reflect this high end operation and the perfect place to start was with the name itself: Willows.
The willow tree is iconic, providing shelter with its swooping branches, and elegance with its elongated leaves. It was the perfect starting point for a new logo design.
I chose to simplify a willow tree and make it a bit more abstract in order to make the logo more recognisable, and so it could be integrated into the name of the company.
In order to add more depth and visual interest across the Willows Lodges brand identity a seamless pattern of willow leaves was used as a background on printed and digital materials. When combined with large amounts of whitespace and carefully balanced elements on pages, a traditional yet minimal appearance was created to reflect the modern, professional services provided.