Mark Sims
Free Fonts vs Premium Fonts

Premium Fonts vs Free Fonts – Which should you choose?

Type is everywhere. No matter where you look you are likely to see some sort of wording. That’s not at all surprising, the written word is one of the main ways we as a species communicate. But have you ever stopped to really look at the wording? We all know different fonts exist, we’ve all...
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Can I design my own logo?

Can I design my own logo?

This is a question I hear a lot, and to be honest it’s a fair one to be asking. I work with a lot of startup companies who have spent a lot of time and money researching their new business, and getting set up with premises and equipment. By the time many start looking into...
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UK logo designer – back in the game…

It’s been a VERY long time since I was actively a UK logo designer. This is down to a number of reasons which I’ll get into during this little post. Now though, I’m making logo design a priority for myself and I’m excited about getting back to it! Logo designer or web designer? One of...
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Using Forums as a Freelance Designer

Why you should be using forums as a freelance designer

There are many, many forums out there offering a place for designers of all ages, abilities and experience to meet like-minded people and learn from one another. So why should you use them? I’ve been an active member of Estetica Design Forum for many years and it has been a huge help to me during...
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1 Year as a Freelance Logo Designer

12 Months On…What I’ve learned from my first year of being a freelance logo designer.

1 year ago I made a pretty big life decision. I chose to leave university and dive head first into the world of freelancing. Although it was not a totally new world to me, I had freelanced part-time, I had never had to rely solely on my abilities as a designer to support myself. When...
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New Weight Watchers Branding

Fantastic Weight Watchers Re-Branding

It’s relatively common knowledge that Pentagram are at the very top end when it comes to brand identity design, and this shows in the level of clients they attract. Recently they have completed work for Microsoft by creating the new Windows8 identity. Pentagrams latest project, headed up by the fantastic Paula Scher, is the rebranding...
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MySpace homepage

Let’s go back to the future! MySpace relaunch

Let’s go back in time for a little bit shall we? Back to a time when I was just a spotty music obsessed teenager, who, like millions of people across the globe spent an inordinate amount of time logged onto one website. MySpace.  Launched in 2003 MySpace was the place to go to meet new people,...
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No More Minerva…

Following on from yesterday’s article about eBay getting it very wrong with their new logo here’s another example of a young establishment changing it’s brand. This one, however, is a bit more personal to me as the establishment in question is the place where I studied, The University of Lincoln. Lincoln Uni started life ten years...
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New eBay Logo…Too Simple?

Every once in a while a company, no matter how well established, feels a bit of an image refresh is needed. Most of the time these are very welcome changes as companies may have started out with a poor brand identity and logo design, having never had the funds to invest in it at start-up...
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Business handshake

How do you secure payment?

It’s as inevitable as the tide is daily that, at some point during your time as a designer, you will encounter a client who, to put it bluntly, tries to take the absolute Michael. Rest assured you are not alone. At the end of the day these client will always exist, it’s in our nature...
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