Brand Identity
New Weight Watchers Branding

Fantastic Weight Watchers Re-Branding

It’s relatively common knowledge that Pentagram are at the very top end when it comes to brand identity design, and this shows in the level of clients they attract. Recently they have completed work for Microsoft by creating the new Windows8 identity. Pentagrams latest project, headed up by the fantastic Paula Scher, is the rebranding...
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New eBay Logo…Too Simple?

Every once in a while a company, no matter how well established, feels a bit of an image refresh is needed. Most of the time these are very welcome changes as companies may have started out with a poor brand identity and logo design, having never had the funds to invest in it at start-up...
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