GlosHomes for Communities approached me about a brand overhaul in order to better convey what they did and their ethos and values.
The new logo design and brand identity needed to be vibrant, welcoming and instil a sense of community and togetherness. Along with the new logo and brand identity, they also required a brochure to be able to send to people and act as a template for future branded materials.
A modern, fresh and approachable brand identity was key to helping GlosHomes reach more customers and provide them with a visual foundation on which to build.
Creating a new logo design, combined with a comprehensive visual identity, allowed GlosHomes to move forward with their marketing and engagement plans safe in the knowledge that their public facing image was friendly and trustworthy.
The logo design for GlosHomes For Communities is more than just a group of houses. The arrangement and size of each individual house creates an eight pointed star in the negative space, whilst the base of the houses forms a uniform circle to symbolise the community aspect of the organisation.
Having completed a more dynamic, welcoming, and exciting brand identity for GlosHomes I was asked to then use this to create a stationery set and marketing products.
This included a business card and letterhead design for office use, as well as a brochure to send out to prospective customers, and signage to engage and attract new customers to GlosHomes.
