The logo design for Haywards Horticulture needed to represent what they did, garden maintenance. To achieve this I used a leaf to form part of the ‘H’ that is the symbol to represent the business. I chose to use a leaf as opposed to a flower to keep the brand very nondescript and appealing to both males and females.
Keeping the symbol as simple as possible meant that the logo is very versatile and can be used easily at all sizes and across all mediums.
The custom gradient created to be used throughout the brand was designed to be very vivid, and eye catching. Something that would be instantly recognisable when used in different marketing materials and on the web.