Creating a whole brand identity from scratch is both daunting and exciting. With so many possible avenues to go down it’s important to get it right from the get go. After consulting with Richard about how he wanted his company portrayed visually I had a good idea of what he was expecting. From here I developed a few ideas for him to choose from, and then developed his chosen idea into the identity here.
The importance of a logo design for a brand cannot be underestimated. It goes on everything created by that company and is how people visually identify it.
I wanted a to design a logo for PRO that would be simple to identity, yet elegant in what it was representing. The logo symbol itself is made of up from 4 different elements all of which are important in the roles PRO has a company.
Accompanying the logo symbol is the type which was selected to be strong, bold, and efficient. Two different type options are available based on how big or small the logo will be to ensure the name is always fully legible.
With the brand identity laid out it was time to create printed and digital materials for PRO that utilised this new identity.
I created a full stationery set so that any in-house materials used are always cohesive and carry the PRO brand effectively. Alongside this I also created a proposal document/brochure that can be sent out to prospective clients outlining the job in hand, whilst also introducing PRO as a company providing background information on them allowing the recipient to understand fully who they’re working with.