Smith Noribs is a new company based in Nigeria aiming to be the total transport solution for the nation, providing transport hubs and links connecting the nation.

The logo created for Smith Noribs was based around the concept of map pins. These are arranged in a circle to represent the fact that no matter where your location you’ll always be able to get to where you need to go. Having all of the pins directed to the middle of the circle indicates Smith Noribs as being at the centre of transport for the nation.

Having completed projects for companies based in Nigeria before, I was aware of the importance of using bright, bold, eye catching colours in the logo. Having the same colours opposite each other in the symbol represents a route across the nation, passing through a ‘central hub’, Smith Noribs.