Nestled in the heart of the market town of Worksop lies The Olive Grove. A quaint, rustic Mediterranean restaurant serving delicious home cooked food in a quiet, atmospheric setting.
The Olive Grove is the only restaurant of its kind in Worksop and they wanted to show themselves off in the best possible light. To do this they needed a brand identity that would reflect the image and ethos of the restaurant.
Along with the brand identity and logo design they also needed a platform to market the restaurant to locals and non-locals alike.
The goal for this project was to create a brand identity for The Olive Grove that reflects the authentic, rustic feel that the restaurant has. This could then be implemented across a new website and advertising posters, as well as internal material to bring the whole image of the restaurant together.
The Olive Grove is rustic and charming, the new brand identity needed to be exactly that. I chose to run with the name as a starting point for the colour scheme for the identity. The 2 primary colours of green and brown are based on the idea of an olive tree, and really help create that rustic feel.
In addition to the colour scheme adding a touch of Mediterranean tradition, I used a textured paper on all branded materials to really emphasise the rustic charm that runs throughout the restaurant.
The location of The Olive Grove is what helps make it the rustic, authentic feeling Mediterranean restaurant that it is. Unfortunately, this location means many people walk by without noticing it. I created a series of posters that can be displayed in an A-board on the main high street to grab people’s attention and get them to walk down the alley to see more.
As well as advertising posters for the street, I also created a series of posters to be used in the restaurant to advertise things like specials, and upcoming events. All tied into the new brand identity so everything in The Olive Grove looks like it belongs there.