For this web design project I needed to strike a balance. On one hand, the website needed to be clean and clinical, so as to be instantly recognisable as healthcare. On the other hand it needed to be welcoming, warm, and friendly to reflect the ethos and day to day operation of the homes.
I chose a colour palette that had hints of healthcare industry, but that was also bright, invigorating and above all else, enticing.
This was combined with simple, easy to follow page layouts which provide information quickly to the user. When placed alongside prominent, inviting photos of the care homes users instantly get a good feel for what Warmest Welcome can off them and their family.