Having previously worked with Infinity Engineering, a sister company of Beyond Engineering, I was happy to be asked to design a new logo and brand identity for Beyond.
The only real brief given was that the logo needed to be typographic and have a ‘futuristic’ look and feel.
Starting with a typeface I felt worked with this brief I then set about creating a BE symbol using this typeface as a base.
This resulted in a logo that was versatile and could be used as a stand-alone logomark or a full wordmark, dependent on the required usage.