The Juice Den are a new online shop selling the newest, and most popular vape products around. They required a new logo, and product labels designing to launch into a very competitive market.

It was important to create a logo that fitted well into the industry image, but also felt more unique than many in the market. I chose to go with a typographic logo in order to avoid overused and cliché elements like a vape pen or clouds of smoke.

A retro hand drawn typeface that was boldly outlined creates impact, and also the large curves give a small nod to the clouds formed when vaping.

I chose to use a vibrant colour palette in order to show that vaping is for everyone, and not focus on one demographic alone.