Oxfos is a personal training company with a difference. As well as guiding people through their fitness regimes and dietary needs they also aim to look at personal training from a more scientific point of view; using blood samples, body composition analysis and metabolic exercise tests.
The name Oxfos is derived from the word ‘oxphos’, an abbreviation of oxidative phosphorylation. In short this is the name of the process in the cells that generates the actual energy we need to power ourselves – Adenosine Triphosphate, or ATP.
Due to the scientific nature of the business, and the name itself, it seemed only right that the logo design for Oxfos paid tribute to their scientific routes. The logo was based around the ATP molecule, which is the final result of the oxphos process. ATP is made up of an adenosine molecule, represented by a hexagon, and the three phosphate molecules, represented by circles.