Oxus Aviation is a company that specialises in the brokering of deals between airlines, and the sourcing of planes and engines for their clients.They wanted a logo that would represent them without falling into the bracket of cliched airline identity.
An abstract representation of an aircraft was chosen as the way to reflect Oxus Aviation in the logo. We utilised the wings of an aircraft as a basis from which to create a multi-directional arrow symbol.
By having one arrow facing ‘North’ and one facing ‘South’, the connection to the brokering service provided by Oxus Aviation is apparent in the movement of the symbol. It also offers a reference to the global coverage of the business and the multi-directional approach of the business.