Client: Simon James
Skill: Logo Design, Brand identity Design, Website Design

I was approached by personal trainer Simon James to develop a new logo design for his personal training business.

He wanted a typographic logo design using the initials from his name to create a symbol that could be used devoid of text. The symbol is made up of an S and J separated by a line which can be seen as either a custom stylised ‘S’ but also two ‘Js’ interlinking.

As Simon is a personal trainer I wanted the new logo design to reflect the relationship between trainer and client being joined, as can be seen in the S and J. Combined with a strong italic font symbolizing movement forward and progression the overall feel of the logo is one that is very much in the sport and leisure industry.

The website design was a WordPress theme customization to suit in with the logo design and brand identity created. An accent colour was adopted on the website to add a bit more vibrancy.

Mark from the start has been absolutely brilliant! He took on the task of creating me a very individual, professional looking logo and did exactly that. I was very impressed with how quickly Mark got to work on my design and I am extremely happy with the end result. I would recommend Mark to anyone wanting a professional looking brand identity, a pleasure to work with.

- Simon James