Logo Design Blog

1st May 2018

How much does logo design cost?

It’s a question that is asked countless times, and one which is pretty tricky to answer due to the sheer amount of variables: How much does logo design cost? I’m going to try and answer this for you now. There are going to have to be a few assumptions and generalisations in this post though....

Mark SimsDesign Business, Logo Design

13th April 2018

Premium Fonts vs Free Fonts – Which should you choose?

Type is everywhere. No matter where you look you are likely to see some sort of wording. That’s not at all surprising, the written word is one of the main ways we as a species communicate. But have you ever stopped to really look at the wording? We all know different fonts exist, we’ve all...

Mark SimsGeneral Ramblings

27th March 2018

Can I design my own logo?

This is a question I hear a lot, and to be honest it’s a fair one to be asking. I work with a lot of startup companies who have spent a lot of time and money researching their new business, and getting set up with premises and equipment. By the time many start looking into...

Mark SimsLogo Design

20th March 2018

UK logo designer – back in the game…

It’s been a VERY long time since I was actively a UK logo designer. This is down to a number of reasons which I’ll get into during this little post. Now though, I’m making logo design a priority for myself and I’m excited about getting back to it! Logo designer or web designer? One of...

Mark SimsGeneral Ramblings, Logo Design

2nd May 2013

Why you should be using forums as a freelance designer

There are many, many forums out there offering a place for designers of all ages, abilities and experience to meet like-minded people and learn from one another. So why should you use them? I’ve been an active member of Estetica Design Forum for many years and it has been a huge help to me during...

Mark SimsGeneral Ramblings

7th April 2013

12 Months On…What I’ve learned from my first year of being a freelance logo designer.

1 year ago I made a pretty big life decision. I chose to leave university and dive head first into the world of freelancing. Although it was not a totally new world to me, I had freelanced part-time, I had never had to rely solely on my abilities as a designer to support myself. When...

Mark SimsDesign Business, General Ramblings, Logo Design, Web design

6th December 2012

Fantastic Weight Watchers Re-Branding

It’s relatively common knowledge that Pentagram are at the very top end when it comes to brand identity design, and this shows in the level of clients they attract. Recently they have completed work for Microsoft by creating the new Windows8 identity. Pentagrams latest project, headed up by the fantastic Paula Scher, is the rebranding...

Mark SimsBrand Identity, Graphic Design, Logo Design

10th October 2012

Let’s go back to the future! MySpace relaunch

Let’s go back in time for a little bit shall we? Back to a time when I was just a spotty music obsessed teenager, who, like millions of people across the globe spent an inordinate amount of time logged onto one website. MySpace. Launched in 2003 MySpace was the place to go to meet new people,...

Mark SimsNews, Web design

2nd October 2012

No More Minerva…

Following on from yesterday’s article about eBay getting it very wrong with their new logo here’s another example of a young establishment changing it’s brand. This one, however, is a bit more personal to me as the establishment in question is the place where I studied, The University of Lincoln. Lincoln Uni started life ten years...

Mark SimsLogo Design

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